A site with no structure can’t rank
If every page has the same title, no descriptions, no schema and no mention of the towns you serve, Google has nothing to work with. It isn’t punishing you — it genuinely doesn’t know what you do or where.
Both plans Advanced SEO on Contractor Pro
Get found when they search your trade in your town.
Somebody two towns over just searched “roof repair near me.” Three businesses came up with photos, reviews and hours. Local SEO is the work that decides whether you are one of them.
- No long-term contract
- No setup fee
- Live in 7–10 days
roof repair near me
Northline Roofing4.7 ★ · 128 reviews · Portage
Cedar Ridge Exteriors4.6 ★ · 94 reviews · Baraboo
Lakeside Roof Co.4.4 ★ · 61 reviews · Portage
Page two — where nobody scrolls
Dave’s RoofingNo service-area pages · 6 reviews · thin listing
Dave’s Roofing4.9 ★ · 74 reviews · Portage · open now
Northline Roofing4.7 ★ · 128 reviews · Portage
Cedar Ridge Exteriors4.6 ★ · 94 reviews · Baraboo
Buried on page twoNo service-area pages, no schema, a thin review count. Google has nothing to work with, so it shows somebody else.
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What it costs you
Being on page two is the same as not existing
Almost nobody scrolls. The businesses in the map pack and the first few results take nearly all the calls, and the difference between them and you is usually not the quality of the work.
You’re invisible outside your own town
You might come up in Montello and be nowhere in Portage, even though you drive there every week. Without pages that actually address those areas, there’s nothing to rank for them.
A neglected Google listing costs you the map
The map pack is driven heavily by your Google Business Profile — categories, hours, services, photos, reviews. An incomplete listing loses to a complete one nearly every time.
How it works
The unglamorous work that actually moves rankings
No tricks, no link schemes, nothing that gets you penalised in eight months. Just the structural work most contractor sites never had done.
Structure done right the first time
Unique titles and descriptions on every page, proper heading order, clean URLs, LocalBusiness schema markup, an XML sitemap, and a site fast enough that Google doesn’t hold it against you.
Pages for the places you work
A real page for each service and each service area, written for humans but structured so Google can tell that you serve Portage as well as Montello.
Your Google listing, filled in properly
Categories, service list, hours, service area, photos and posts. Then reviews keep arriving through the review funnel, which is the other half of local ranking.
Set up once, then it runs on its own. See it on your phone
What you get
What’s included
Technical SEO from day one
Fast load times, mobile-first, crawlable, indexable, no broken links, HTTPS. The basics that a lot of contractor sites quietly fail.
Titles and descriptions on everything
Each page written to match what a real person would type. Not keyword stuffing — sentences that make sense and happen to contain the words.
Schema markup
Structured data that tells Google you are a local business, what you do, where you work, your hours and your phone number. It’s invisible to visitors and it matters.
Service-area pages
Individual pages for the towns you actually serve, with content that’s genuinely about that area rather than the same paragraph with the name swapped.
Google Business Profile work
Setup and optimization of the listing that feeds the map pack. Ongoing optimization is part of Contractor Pro; the initial setup is a one-time $99 if you don’t have one yet.
Monthly reporting on Pro
On Contractor Pro you get a monthly report and a call, in plain English, about what moved and what we’re changing next.
Want to see this running on your own phone?
Book a free call and we’ll show you exactly how it would work for your business — no pitch deck, no obligation.
Why it matters
SEO is slow, and we’re going to say so up front
Every other part of this system starts working the day we turn it on. Missed-call text-back fires on the first missed call. Booking works the first time someone visits. SEO does not work like that, and any agency that tells you otherwise is selling something.
What you should expect is movement over months, not days. The structural work happens at build and starts helping immediately in the sense that the site is now capable of ranking. Actually climbing takes time, consistent reviews, and Google slowly deciding you’re a real business in a real place.
The reason it’s worth it anyway: a lead from organic search costs you nothing per click and doesn’t stop when you stop paying. Ads switch off the day you cancel. Ranking is an asset that keeps producing, which is why it’s included on every plan rather than sold as a premium add-on.
If you need calls next week, ads are the honest answer and that’s Contractor Pro. SEO is what makes you less dependent on them a year from now. Most contractors should be doing both, in that order.
Straight answers
Questions people ask about this one
How long before I see results?
Structural improvements can show up within weeks; competitive local rankings usually take several months of consistent work and reviews. Anyone promising page one in thirty days is either lying or targeting search terms nobody uses.
Can you guarantee I’ll rank number one?
No, and nobody legitimately can. Google’s results depend on competitors, your review profile, your location and factors nobody outside Google controls. We can guarantee the work gets done properly.
Is this included or extra?
The on-site work is included on both plans. Advanced SEO and ongoing Google Business Profile optimization come with Contractor Pro. Initial Google listing setup is a one-time $99 if you don’t have a listing yet.
What about all those SEO companies that email me?
The ones sending unsolicited emails about your rankings are almost always selling automated link building, which ranges from useless to actively harmful. If it sounds cheap and fast, it’s the kind that gets sites penalised.
Do I need to blog constantly?
No. For most local contractors, service pages, service-area pages and a steady flow of reviews matter far more than publishing articles. We’d rather you spend that energy on jobs.
Not sure this is your bottleneck?
Book a call and we’ll look at where work is actually leaking before recommending anything.
Founding pricing: Contractor Plus is $247/mo for the first ten clients, locked for as long as you stay — book a call to claim it.
Next step
See where you rank right now
On the call we’ll search your trade in your towns, live, and show you who’s coming up instead of you and why.
Montello, Wisconsin · Serving contractors across central Wisconsin