The first hour decides a lot
Responding to a new lead in the first few minutes connects dramatically more often than responding hours later. Most contractors reply in the evening, if at all.
You sent the number. They said they’d think about it. That was three weeks ago and you’ve been too busy to chase it. This chases it for you — politely, once or twice, in a way that gets replies.
Switch what the lead does
Two things decide who gets the job far more often than the number on the quote: who responded first, and who followed up at all.
Responding to a new lead in the first few minutes connects dramatically more often than responding hours later. Most contractors reply in the evening, if at all.
One follow-up is more than almost anyone does. The homeowner isn’t ignoring you — they got busy, exactly like you did, and a single reminder often restarts the whole conversation.
That’s the real reason it doesn’t happen. It feels desperate to text somebody a second time. When it’s automatic and worded well, it just reads as professional.
Two jobs: reply immediately so you’re the first business they hear from, and nudge once or twice afterwards so nothing quietly dies.
A form fill, a chat message or a new call all trigger a reply that goes out immediately, in your voice, whatever the hour. They know they’ve reached a real business.
If they haven’t responded, one brief message asking whether they’d still like to move forward. Not a sales pitch — a question that’s easy to answer with one word.
Once they reply, the sequence stops immediately and it’s a normal conversation with you. If they don’t, it stops on its own rather than pestering them.
Set up once, then it runs on its own. See it on your phone
Website forms, live chat, missed calls, Google messages. All of it triggers the same instant reply so nothing is treated as second-class.
We write the messages with you. Short, plain, no exclamation marks, no “Hi FIRSTNAME!” It should read like you tapped it out between jobs.
A lead at 10pm gets an acknowledgement that sets expectations for the morning rather than implying you’re awake and ignoring them.
The customer never gets an automated message after they’ve started talking to you. Nothing looks worse than a robot texting somebody mid-conversation.
A capped number of follow-ups, no messages at unreasonable hours, and easy opt-out. Being annoying costs you more than the job is worth.
Their replies land in the all-in-one inbox with your other conversations, so the history is in one place when you pick it up.
Book a free call and we’ll show you exactly how it would work for your business — no pitch deck, no obligation.
Every other part of the system is about getting more people to reach out to you. This one is about not wasting the people who already did.
That makes it unusually good value, because those leads cost you nothing extra. They already found you, already decided you were worth contacting, and already told you what they need. The only thing standing between that and a job is somebody following up — which is precisely the thing that falls off the list when you’re busy.
And you are always busy exactly when this matters most. Good weather, full schedule, phone going constantly. That’s when quotes pile up unanswered, and it’s the same period when you’re getting the most leads. Automation doesn’t get tired in August.
One honest caveat: follow-up can’t save a quote that was genuinely too high or a customer who found someone better. It just makes sure the ones who simply got distracted don’t disappear by default.
It’s capped deliberately — an instant reply and one or two short nudges, then it stops. That’s less than most people send when they follow up manually, and it’s worded to be easy to ignore. Anyone can opt out with one word.
No. You approve the wording once when we set it up and then it runs. If you want to change it later, send us the new wording.
Their message sits in your inbox like a normal text. The automation stops so nothing else goes out, and you answer when you can. The customer has already had a response, so waiting an hour doesn’t hurt you.
Yes, when they’ve contacted you first, which is the only situation this covers. This never sends to purchased lists or cold numbers. Every message includes a way to opt out and we honor it automatically.
Missed-call text-back handles phone calls you didn’t answer. This handles every other lead — forms, chat, messages — and it handles the follow-up days later. They work together.
Book a call and we’ll look at where work is actually leaking before recommending anything.
Founding pricing: Contractor Plus is $247/mo for the first ten clients, locked for as long as you stay — book a call to claim it.
Most contractors are surprised by the number once they count. Twenty minutes and we’ll work through it with you.
Montello, Wisconsin · Serving contractors across central Wisconsin