Past customers forget you exist
You did great work in 2023. When their furnace goes out this winter, they’ll Google it, because two years of silence means your name isn’t the one that comes to mind.
Contractor Plus Also on Contractor Pro
Your cheapest lead is someone who already paid you.
You have a list of people who liked your work enough to hand over money. Most contractors never contact them again. One click sends a campaign that brings some of them back and asks the rest for referrals.
- No long-term contract
- No setup fee
- Live in 7–10 days
Referral ask · 87 past customers who left 4–5 stars“Hi Dana — glad the new roof is holding up. If anyone you know needs the same, send them our way and we’ll take good care of them.”
Pick a campaign to preview it
What it costs you
The list you already have is worth more than the ads you’re not running
Winning a brand new customer is expensive and slow. Getting a past customer to call again costs a text message.
Referrals happen by accident
Your happy customers would recommend you if someone asked them at the right moment. Nobody ever asks them, so it happens at random instead of on purpose.
Marketing feels like a whole job
Writing an email campaign, building a list, figuring out timing — that’s a job you don’t have time for, so nothing gets sent at all.
How it works
Pre-built, so you just pick one and send
The campaigns are already written and set up in your account. You choose who it goes to and hit send.
Your list builds itself
Every customer who comes through the system is already in it, with what they hired you for and when. You don’t maintain a spreadsheet.
Pick a campaign
Seasonal reminder, referral ask, a promotion on a slow month, a check-in on an older job. They’re written and ready — you choose the audience.
Replies come to you
Anyone who responds lands in your inbox as a normal conversation. No dashboard to learn, no reporting to interpret.
Set up once, then it runs on its own. See it on your phone
What you get
What’s in it
Referral campaigns
A short message to customers who left a good review, asking if they know anyone who needs the same work. Asking a happy person directly is the highest-converting marketing there is.
Seasonal reminders
Gutter cleaning before fall, AC service before summer, sealcoating in spring. The work is predictable, so the reminder should be too.
Win-back campaigns
A note to customers you haven’t heard from in a year or two. Some of them have a job they’ve been putting off and just needed the nudge.
Fill a slow week
A short-notice offer to your existing list when the schedule opens up unexpectedly. Better than sitting idle, and it only goes to people who already trust you.
Text or email, whichever works
Texts get read; email is better for anything longer. You can use either, and we’ll tell you which fits the campaign.
Sensible frequency
Nothing goes out often enough to annoy people, and anyone can opt out instantly. Burning your own customer list would be the worst possible outcome.
Want to see this running on your own phone?
Book a free call and we’ll show you exactly how it would work for your business — no pitch deck, no obligation.
Why it matters
Most contractors sit on this and go buy leads instead
There is something slightly absurd about paying for a shared lead from a directory site while a list of people who already hired you sits untouched in a phone.
The past customer already knows your work. They don’t need to be sold on you, they don’t need to compare three quotes, and they don’t treat you like a stranger on price. The only reason they call someone else is that they forgot your name — which is a solvable problem.
The same goes for referrals. Your customers aren’t withholding recommendations; they just aren’t thinking about it. A short message at the right moment turns a passive good opinion into an actual phone call from their neighbour.
What this is not: it isn’t a magic revenue button, and sending campaigns to a list of twelve people won’t change your year. It gets more valuable every month you’re in business, because the list keeps growing while the effort stays the same.
Straight answers
Questions people ask about this one
I don’t have a customer list.
You will. Everyone who comes through the system from day one is captured automatically. If you have old invoices or a contacts list, we can import that too, as long as those people were actually your customers.
Won’t people be annoyed?
Not at this frequency, and not from a business they hired and liked. This isn’t cold marketing — it’s a business they know sending them a relevant note a few times a year.
Do I have to write the campaigns?
No, they’re pre-written and set up. You can change the wording if something doesn’t sound like you, and we’ll adjust it for you.
How do I know if it worked?
You’ll see who replied and who booked. For a list this size the honest measure is usually just “did the phone ring,” and it’s obvious within a few days.
Is this the same as the review funnel?
No. The review funnel asks for a review right after a job. These campaigns go to customers months or years later, to bring them back or ask for referrals.
Not sure this is your bottleneck?
Book a call and we’ll look at where work is actually leaking before recommending anything.
Founding pricing: Contractor Plus is $247/mo for the first ten clients, locked for as long as you stay — book a call to claim it.
Next step
See the campaigns already built for you
We’ll show you the actual pre-built campaigns on the call so you can see the wording and decide whether they sound like your business.
Montello, Wisconsin · Serving contractors across central Wisconsin